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Earth Day 2023: Bona Fide Bottle Bonanza

Earth Day is a global event that brings environmental issues to the forefront, fostering awareness and inspiring sustainable practices, celebrated each year on April 22nd. The essence of Earth Day lies in recognizing the value of our planet and understanding the significance of preserving it for future generations. At Bona Fide, our passion for the planet is woven into the very fabric of our business, and we acknowledge our responsibility to protect the environment and work to reduce our ecological footprint through a variety of measures such as our bottle return program.

Central to our sustainability efforts is our bottle return program, which encourages the use of reusable glass bottles for our juices. To participate: simply rinse your bottles after enjoying your juice, return them to your local Bona Fide location, and we proudly offer a 25¢ refund for each returned glass juice bottle and a 10¢ refund for each glass shot bottle that can be used towards your next purchase.

By reusing glass bottles, we engage in closed-loop recycling, a process where the glass is collected, cleaned, and refilled without losing its quality. This method is more environmentally friendly than traditional recycling, which involves breaking down and melting glass to create new containers or products.

Our bottle return program offers numerous environmental benefits, including:

  1. Waste Reduction: By reusing glass bottles, we significantly decrease the volume of waste that ends up in landfills and incinerators, lessening the burden on these facilities and reducing associated pollution.
  2. Resource Conservation: The production of new glass requires raw materials such as sand, soda ash, and limestone. Reusing bottles conserves these valuable resources and minimizes the environmental impact of extracting them.
  3. Energy Savings: Manufacturing new glass bottles is an energy-intensive process. By returning and reusing bottles, we save the energy that would otherwise be consumed in creating new containers, ultimately reducing greenhouse gas emissions and our carbon footprint.
  4. Pollution Reduction: The production of new glass contributes to air and water pollution. Reusing bottles helps reduce these emissions, promoting cleaner air and water for ourselves and future generations.

As Earth Day approaches, we’re excited to share news of a sustainable celebration. This Earth Day, we’re doubling the incentives for returning bottles to our stores. Customers will receive a 50¢ refund for each glass juice bottle and 20¢ for each glass shot bottle returned on April 22nd, 2023.

We invite you to join us in celebrating Earth Day and making a positive impact on our planet by participating in our Earth Day Bottle Bonanza. Together, we can demonstrate our collective appreciation for the Earth’s beauty, contribute to a greener world, and ensure that the natural wonders we cherish are preserved for generations to come. By raising and returning our glasses, let’s toast to a healthier planet and a sustainable future for all.

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